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Notes on design & intelligence

What I am learning at the line where brand craft meets machine intelligence. Written for founders and teams deciding what AI should actually do for them.

Five questions to answer before you spend anything on AI
Latest · 23 October 2026 · 5 min

Five questions to answer before you spend anything on AI

Most AI budgets go wrong before anything is built. Five questions, answered on one page, that tell you whether you are ready to spend and what to spend it on.

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