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Notes on design & intelligence

What I am learning at the line where brand craft meets machine intelligence. Written for founders and teams deciding what AI should actually do for them.

Why most AI pilots never make it to Monday morning
Latest · 16 September 2026 · 5 min

Why most AI pilots never make it to Monday morning

The demo works, the team nods, and a week later nobody opens it. Here is where AI projects really break, and the few decisions that keep one alive past its first week.

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