Creative Director × AI Consultant

I design brands. I build AI systems. I make business intelligent.

14 years of creative mastery fused with AI from the very beginning. The rare consultant who truly speaks both languages: the human hand and the machine mind.

brand.identity / 3 deliverables
strategy
Positioning
What you stand for, who it is for, and why it matters.
identity
Logo and visual system
Mark, type, colour and rules that hold up everywhere.
rollout
Social and web kit
Templates your team can use from day one.
  • Byblos Bank
  • FP7
  • Ecomz
  • INDEVCO
  • Webspot
  • Moulin d'Or
  • Napco
  • Saltek
  • Food Affair
  • WeezEnergies
  • Willminds
  • Steelkro
  • Quofilms
  • D7G
  • The Barn
  • Electriclime
  • Acair
  • Ammin
  • Energreen
  • LDE
  • LIBS

While others are learning AI, I've been building with it since day one.

01 / About
Michel Baakliny
Michel BaaklinyCreative Director × AI Consultant

I started as a graphic designer 14 years ago. Over the years I moved through brand identity, UI/UX, and creative direction at companies like INDEVCO, Ecomz, and Webspot, and agencies like FP7. When AI arrived, I didn't just adapt. I rebuilt my entire practice around it.

Today I work at the intersection of design mastery and AI innovation, a combination almost no one else has. I design the brand, build the AI systems, and connect the two into something that actually works.

Years of Experience 14
Projects Delivered 100+
Timeline
  1. 2012
    Graphic Designer
  2. 2015
    Brand & Visual Lead
  3. 2017
    Creative at FP7
  4. 2019
    Creative Dir. · Ecomz
  5. 2021
    Creative Dir. · INDEVCO
  6. 2024
    Creative Dir. · Webspot
  7. Now
    AI Consultant

I build brands. Then I make them intelligent.

02 / Services
01

AI Consulting & Strategy

I audit your business, identify where AI creates real value, and build the roadmap to get you there. No buzzwords, just results.

  • AI Audits
  • Strategy
  • Implementation
02

Agentic Systems & Automation

Custom AI agents that work around the clock. From customer service bots to full business automation pipelines, I build systems that think.

  • Agents
  • Automation
  • Workflows
03

AI Training & Workshops

I train your team to actually use AI in their daily work. From executives to operators, everyone walks out with skills they can use right away.

  • Team Training
  • Workshops
  • AI Literacy
04

Web Design & Development

Websites that look incredible and actually perform. Strategic, conversion-focused, and built to make your competition wonder what happened.

  • Web Design
  • UI/UX
  • Development
05

Brand Identity & Strategy

From logo to full visual system, I craft identities that command attention and communicate value before a single word is read.

  • Logo
  • Identity
  • Strategy
06

Social Media Design

Visual content that stops the scroll, builds brand recognition, and drives real engagement. Templates, campaigns, and full visual systems.

  • Content Design
  • Campaigns
  • Templates

How I turn vision into reality.

04 / Process
  1. 01

    Discovery

    I learn your business inside out: goals, audience, pain points. Nothing gets built until I understand what success looks like for you.

  2. 02

    Strategy

    I map the creative and AI roadmap: what to build, how to build it, and why each decision moves you closer to your goal.

  3. 03

    Execution

    I build it myself. No hand-offs to junior teams. From design to AI systems, everything is crafted with precision and delivered on time.

  4. 04

    Launch & Scale

    I deliver and stay until it works: post-launch optimization, performance tracking, scaling. I'm in it for the long game.

05 / Testimonials

What clients say.

Michel transformed our entire digital presence. His ability to combine stunning design with AI-powered automation gave us an edge we didn't know was possible.
Karim H.CEO, Tech Startup
The AI training workshop Michel delivered changed how our whole team works. Within a month we automated processes that used to take days.
Nadia D.Operations Director, Retail Group
We needed a rebrand and a modern website. Michel delivered both, then surprised us by integrating an AI chatbot that handles 40% of our inquiries.
Rami S.Founder, E-commerce Platform
06 / Let's Talk

Ready to 100× your business?

I'm the road that gets you there.